Top 5 Fashion Games on iOS in Russia, Q2 2025

In the second quarter of 2025, the performance of the top fashion games on the iOS platform in Russia showcased varying trends in downloads, revenue, and active users. This data from Sensor Tower provides insights into the market dynamics.

Merge Fashion: Romance Story by Wind's Choice Tech Limited saw a notable increase in weekly revenue, peaking at about $1.8K by the end of June. Downloads fluctuated, starting strong with over 29K and ending the quarter with around 25K. Active users experienced a decline early in the quarter but rebounded to approximately 20K by the end.

Beauty Tiles: Story & Makeover from Pexix Inc. showed a consistent rise in revenue, culminating at $950 in the last week of June. Downloads steadily increased from 4.5K to nearly 17K, while active users more than tripled, reaching over 30K.

Skincare Time: Makeover ASMR by DO VAN HUY had minimal revenue throughout the quarter. Downloads started at 13K and decreased to about 7K. The active user base remained relatively stable, hovering around 30K.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. experienced modest revenue, with a noticeable drop from $148 to $35 by late June. Downloads varied slightly, maintaining around 5K to 7K, while active users decreased from 95K to 79K.

Fashion Queen: Dress Up Game by AI Games FZ had negligible revenue during this period. Downloads were steady, ranging from 4K to 5K, and active users increased from 10K to 18K by the quarter's end.

These insights into the top fashion games in Russia highlight the dynamic nature of the market. For more detailed analysis, visit Sensor Tower's platform.